Thursday, 14 April 2016

Why Cats Might Be the Key to Your Marketing Strategy

Website hosting company GoDaddy rolled out its latest ad campaign, which features a business owner that makes hats for cats. Here's a look at other feline-themed campaigns that have scored big views in recent years.

illustration by original post
Inc. 11 April 2016: GoDaddy, the web hosting company that has previously come under fire for running risqué advertisements, is betting that cats will help to improve its corporate image.

On Monday, the company launched its latest ad campaign, which includes a TV segment called "Cats with Hats." The ad follows a woman who is inspired to launch a business selling hats for cats; she retails them through GatoChapeau.com. This website, generated through GoDaddy, allows the woman to reach her target demographic, thus proving that..read on.

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