Tuesday, 14 June 2022

Selling 'Malta & Gozo - Islands of Cats' out of Switzerland: Amazon is not for small Suppliers

We have just removed the "Islands of Cats" hardcover edition from all Amazon stores. Reasons? Quite simply, as a small seller on Amazon, you earn next to nothing to amortise your costs and time.

  • Amazon fees (Europe): In order to be reasonably competitive, the selling price must be kept low. Our last price for the hardcover edition was €27.99 / £22.99, which is actually too high for the subject of this book. From this, Amazon deducts a hefty sales fee of €6.65 / £5.88 (and VAT €2.16 Germany) and contributes €3 / £4.02 shipping costs. Makes € 22.18 / £21.13 net for us 👍🏻. But ....
  • Postage from Switzerland: The hardcover edition weighs 620 grams. On January 1, 2022, Swiss Post merged the Economy and Priority shipping options for shipments to the EU / Europe, and instead of Fr 10 as before (exchange rate today €9.65 / £8.25), Swiss Post now charges double of that, i.e. Fr 20 (€19.30 / £16.50) = net for us €2.88 / £2.50. Unfortunately, as a small seller, you cannot adjust the postage on Amazon, you can only inform the prospective buyer in the product description. 👎🏼
  • Other costs: The color printing of the book (offset) with its 220+ photographs costs around €3 / £2.60 per copy in Malta in 2016. That alone exceeds the income of €2.88 / £2.50, plus the padded envelope, the labels, the printer ink, the trip to the post office, the customer correspondence and the marketing work are not yet paid for. 👎🏼
  • Alternative: Let Amazon do the work and use 'FBA - Fulfillment by Amazon', where the goods are stored in one of Amazon's large warehouses and are also shipped from there. However, this is of no interest to small suppliers, because monthly fees of up to €36 / £25 are incurred plus shipping the stock to the warehouse. If a certain sales target is not reached, then Amazon will charge extra. To recoup these fees, we would have had to sell at least 13 books per month to start making a profit. 👎🏼
  • Public interest: We have also offered the hardcover edition to various Malta-related organisations free of charge, but animal welfare in the Mediterranean does not seem to be of interest. 👎🏼

For all these reasons, and as only a costly campaign could still sell the remaining hardcover editions, we decided to give it away free of charge, subject to packaging and shipping costs » LINK. 

What is still in storage by autumn 2022 will then be thrown away.

The book is still available, showing a new book cover, as print-on-demand together with the Kindle version in the Amazon stores (with similar low profit - the more colour photos, the higher Amazon's printing costs). The book's topic is timeless, the Maltese Islands are always worth a visit, and cat lovers will enjoy the many insights and photographs.


Tuesday, 7 June 2022

A Cat's Fate in Switzerland - Amber (via NetAP)

From the Newsletter of NetAP - Network for Animal Protection (Switzerland):

Photograph © NetAP Schweiz

"Amber: one of many and yet unique! Approximately 1.7 million cats live in Switzerland. The number of suffering cats is high. Thousands of cats vegetate on farms, factory sites, in housing estates, market gardens, garden plots and in many other places. Every year, countless young animals are killed because they are unwanted, and those responsible shy away from the costs of neutering or deliberately do without it. At the same time, a real "throwaway mentality" has crept in among the owners. Many are not willing to spend money on their animal. Is it sick or injured, it is disposed of without further ado.

We rescue such cats every day. Cats like Amber.

We found Amber on a farm in central Switzerland. Her skinny little body was covered with wounds. It quickly became evident that this cat would die in agony if it didn't get help immediately. The owner, however, was not willing to have her treated, not even at the expense of a third party. Eventually, and with the help of the police, he had to be persuaded to give Amber up. After several days at the veterinary clinic, Amber gradually recovered from her injuries and massive neglect. She is a little sunshine, very cuddly and incredibly happy that she finally no longer has to suffer from pain and hunger.

Such individual rescues do not change the situation of all cats in Switzerland, of course. Improvement could only be achieved with obligatory neutering and spaying. But every rescue changes the world of the affected animal. And if you also believe that every life counts, then we would be happy to receive your donation for cats like Amber."

Thursday, 28 April 2022

SPECIAL: Malta & Gozo - Islands of Cats - Get Your Hardcover Copy For FREE!

Our book is now available as print-on-demand and ebook on Amazon, Lulu and other global online stores. Therefore we are now clearing our stocks of the original hardcover edition. 

With this special offer, the hardcover edition is absolutely free for you (value EUR 14.99), if ordered directly through us. You only cover packaging in a padded envelope and shipping costs from Switzerland:

Delivery address in: Pack & Ship 
Switzerland / Liechtenstein CHF 5.60
Europe EUR 22.00
Rest of the World EUR 29.00

To order, go to our SALE page and HARDCOVER DIRECT ORDER. And if you like, we will even sign the books. Just add a note to your order.

Please note: the Swiss Post has discontinued international Economy shipping by the end of 2021. All international mail will be shipped Priority (not trackable). Compared to other country's postal services, however, fees are relatively high. If you like, click here to check postal fees for this book, category small goods, maxi letter, up to 1kg (weight 630g, size 21,6 x 21,6 cm).