Friday, 18 June 2021

'Malta & Gozo - Islands of Cats' not available in Maltese Book Stores anymore !

Agenda Book Store
Republic Street Valletta
And here's why. At the end of 2016, we had signed an agreement with a renowned book distributor for the Maltese Islands. We aimed to have the book in as many brick-and-mortar book stores on Malta and Gozo as possible; primarily, at the cruise port and the airport, for tourists to acquire a unique and colourful book about an unheralded group of volunteers. The book dwells into the private side of 22 of these individuals, who selflessly and lovingly take care of and strive to limit stray and abandoned cats. In addition, we invested a considerable amount in having beautiful hardcover books printed and delivered, promising €1 per copy to return to the carer community through Happy Paws to support their TNR program.

None of the above happened. Copies of the books in English, German and Maltese only showed up in a handful of stores across the nation, very few of which were frequented by the Islands‘ visitors. Reporting was late, and soon the distributer insisted that we reduce our stock as it blocked warehouse space.

Announcing Islands of Cats in 2016
Besides our own initiatives, including an interview on popular Animal Diaries and a spot filmed for TVM airing right before the evening news, several attempts to even pay for joint promotion campaigns remained unanswered. In 2020 we made 120+ stock available, donated to the cat shelters portrayed in our book to sell and keep the funds. Due to this turn of adverse events, we were unable to keep our pledge to Happy Paws.

In spring 2021, we finally terminated the distribution agreement. We are still waiting for the distributor’s acknowledgement. And to this date, we have not received any final sales report. In the meantime, the distributor has removed the books from their web store. To say the least, we are disappointed by this company’s unresponsiveness to our promotional efforts.

Our hardcover books can still be ordered in all three languages from the authors directly, or through the European Amazon Stores such as amazon.it, or through Gumroad (English only).

No comments:

Post a Comment